|
 You've
been asked to represent your company on air ... how do you feel?
Chances are that neither you nor your colleagues would be really comfortable
with a tough television or radio interview.
And that can apply to the most senior and accomplished professionals who in
any other situation would be in complete control.
Facing the Journalists
It isn't surprising; after all, you've been spending your time running a
business, not learning how to become a media star.
Unfortunately, the journalists you'd be facing have spent years doing exactly
that. They are masters of all the techniques needed to coerce you into giving
them a good story. And as we all know, a "good" story in their terms can mean
a disastrous one from your point of view.
Your only chance of preventing a drama from turning into a crisis is to learn
those same techniques and how you can use them to your best advantage. A Media
Training Course is the only answer.
How...?
  Poachers..
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Group K
Broadcasting
